"Humans Called Cat"

14 April 2024

2 mins

Directorial catnip.

This is the kind of nonsense at which James Rouse excels... Indeed, you could say, it's catnip to him. It's a script which could have been written for him, and given his fruitful relationship with adam&eveDDB over the years, might well have been.

The pseudo-scientific premise lends itself perfectly to Rouse's documentary style, as the film launches an investigation into the tiny sliver of 'cats' who don't like the advertised product. Could it be, commercial asks, that these so-called cats aren't cats at all?

The series of tests conducted to test this theory swiftly comes to the conclusion that they have found the explanation for the anomaly, and – by inference – 100% of cats love Dreamies.

UK

Pet Food