"Alter Ego"

9 June 2024

3 mins 28s

Alter Ego

You can't tear your eyes away from the promo for this sexy profane track by Doechii. It is a perfect complement for the song as it matches its energy with a ribald sequency of erotic comedy which includes scenes that make it appear sexiness is being developed in a lab.

The way promos have evolved in this musical genre from being exploitative of young women to expressing their empowerment with barely a change of costume is a joy to behold, and this is only the latest in a winning run. Co-directors Tom Emmerson and Celeste AM have left no stone unturned in their determination to entertain and impress.

UK

Promos