"Bold Spirits to Rise"

4 December 2024

54s

Let's get the party started.

The idea of getting a party started by uncapping a bottle of liquor is a bit of an advertising stand-by so you'd better do something special with the conceit if you want to get noticed. Step forward director Ben Strebel and choreographer Shay Latukolan who do exactly that as they inject this ad for DeLeón with enough vim to to wake the dead.

The key motif is the circular bar which enables the excited denizens to spiral in agreeably decorous fashion without ever looking as though things are getting out of control (a big no no for booze ads, for obvious reasons). Instead, it's all good clean fun being had by people with enviably good looks. What more could you want from a night out?

USA

Tequila