"Choose to Cruz"

23 April 2024

60s

Roll out the barrel.

In this fun commercial for Cruzcampo – a beer from Seville – a man makes his way through a pleasant Spanish village aboard a barrel of the advertised golden nectar. To judge by the reactions of the villagers who witness his journey, there is nothing unusual about what he's doing, and most (but not all) regard him with affection.

It's a striking and attention-grabbing visual and seems certain to make the audience pay attention to the advertised product. If so this will also be down to the excellent music choice... 'My Way' by the Gypsy Kings being in every way superior to the better-known version by Frank Sinatra, and its lyrical sentiment – even when sung in an unfamiliar language – is absolutely perfect for the protagonist's unorthodox approach to beer delivery.

UK

Lagers