Chicken Licken
"Quiz Show"
4 October 2024
60s

Ocean of knowledge.
Anyone who watches Mastermind, Only Connect, and University Challenge back-to-back will appreciate this Chicken Licken commercial from South Africa. The brand know how good it feels to get a question right—if they were in charge, armchair contestants like the protagonist would get a cut of the prize fund. She gets her moment when the host of 'Brain Tease!' asks Anele, Zelda, and Selwyn: "What sea creature is ninety-five percent water?" The woman on the sofa knows the answer, and director Greg Gray and performer Nancy Sekhokoane have a ton of fun with it. She says jellyfish like Archimedes might have said "Eureka!" back in the day, but is stumped by her opponents' ineptitude. The way she leans forward is superb, matched only by her 'I'm the shit-hot bee's knees' face when Zelda gets it right—that is the level of palpable, low-key satisfaction Chicken Licken aim to deliver.
South Africa
Fast Food Restaurants
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