"Cherish Every Moment"

4 January 2024

30s

Take it slow.

'Black Coffee' by All Saints has aged like fine wine (apologies to those mere hours into Dry January). The track accompanies this 30" commercial for Center Parcs, who reckon "life moves too fast" by miles. Lucky for the holiday village company and director Nan, they have enough slow-motion to beat the clock.

Whether it's a zipline ride over a lake, a test drive in a miniature 4x4, or the first shot at the water slide (is a Center Parcs ad without a flume really a Center Parcs ad?), the brand argue certain moments deserve to be stretched out for as long as possible. They should also take place in forest resorts up and down the country.

The ad follows an unsuccessful bid to sell the company in 2023, which makes you wonder how much owners Brookfield believe in the lyric: "I wouldn't want to be anywhere else but here."

UK

Resorts / Holiday Entertainments