"Everywhere We Go"

17 March 2024

60s

Giving British Airways a huge lift.

This is such a perfect distillation of our the most positive experience we can imagine when thinking about air travel... dividing its attention between the flight itself, and the destinations to which it can take you. Director Miles Jay stylishly delivers a very intimate portrait of the relationship between a mother and her child as the duo are safely ensconced aboard a British Airways plane.

The gorgeous soundtrack from Saint Saviour proves a immensely sweet complement to what we are seeing, and the audio and visual elements are exquisitely intertwined.

This is a piece of advertising that positions British Airways exactly where it needs to be to reassert itself as the 'world's favourite airline' as it once styled itself... as beacon of reliability in an unreliable world, safely enabling families to cross continents to be with each other, and enhancing the lives of all of its cutomers.

UK

Airlines