"Take a Hike"

23 May 2024

30s

A tall order.

Past Boots commercials have made a song and dance about summer. This 30" spot is much more low-key, but in a good way. A few weeks ago, Mum's colleague John (also known as Triathlon John) recommended a mountain for the family to climb… and it's clear that his idea of a relaxing hike differs from most.

They've already come this far, so Dad asks daughter Rosie to fetch the boots bag from the car. She returns with the, erm, Boots bag—the former must be still be at home. Nil desperandum though, as the Boots bag contains all they need to enjoy a sunny day by the water instead.

Anyone who's bitten off more than they can chew on holiday will appreciate what The Pharm and director Andrew Gaynord have come up with. Curse you, Triathlon John!

UK

Pharmacies