"Sweet and Sore"

19 February 2024

30s

Putting the ick in sick.

Spring is almost here, but that means sod all to the dreaded lurgy. It can still strike when people least expect it, as demonstrated by this 30" Boots commercial from The Pharm and director James Rouse.

A birthday party's in full swing, and the protagonist seems content with a bowl of nuts and someone to chat to. Unbeknownst to him, said nuts used to be chocolate-covered—all thanks to a sweet-toothed girl with a bad case of the sniffles.

Rouse coaxes a lovely performance from the youngster, who cares not one jolt about what happens to the nuts after she's expertly 'cleaned' them in her mouth.

Yes, it's harsh on the protagonist, but he'll survive thanks to the advertised retailer's assortment of vitamins. The sweat on his brow is a neat touch, as is the line everyone wants to hear: "It's being going around at the moment."

UK

Pharmacies