"Precision"

25 March 2024

3 mins 24s

Precision

The thing you really notice about this excellent promo for Big Sean's new song 'Precision' is the way it draws attention to the performance, especially when the rap star gets into his flow. Elsewhere, there are moments of wry amusement, as director Onda opts to insert moments of BTS into the promo itself... for example, when we see a car rig in a studio revealing that Big Sean is on a road to nowhere.

There are enough ideas here for an album of promos, and while that makes it a fascinating film to watch, it's also its only drawback... there's slightly too much going on.

Global

Promos