"Chama"

25 September 2024

4 mins 10s

Chama

Dominican rapper Tokischa and Barcelona-based Venezuelan music artist Arca's collaboration 'Chama' has been enhanced no end by this compelling promo by CANADA's STILLZ. Thanks to some clever prosthetics work from Cristina Iglesias, the duo are depicted as heavily pregnant in a film that looks like it was made using a 1980s camcorder. This retrograde aesthetic probably had a practical aspect as well as creating a great look… hiding any of the prosthetic work's imperfections must have been slightly easier if the resolution is a bit fuzzy.

STILLZ make brilliant use of close-ups, especially when one of the duo is demonstrating their intricate and unusual vocal technique.

But, the really striking thing about this promo is its positive perspective of pregnancy itself. It is unusual, to say the least, to see heavily pregnant women cavorting in a sensual or sexual way, and it is incredibly empowering to see this kind of representation.

Global

Promos