"Change Your Tone"

11 November 2024

68s

Friend not foe

Dear most valued DAVID reader, this Apple Intelligence Writing Tools ad is another delightfully entertaining addition to David Shane’s 5* work for the brand. Keyboard warrior Dale is outraged by the theft of his pudding from the office fridge, but thankfully the ‘friendly tone’ AI option transforms his email into a kindhearted plea for understanding. (We thought we’d try it).

Above positive adjective overuse aside, the sentiment stands, and director David Shane’s knack for casting the undiscovered stars of comedy and drawing out layered performances within 60 seconds shines once more. We wish you the utmost enjoyment in watching it.

USA

Computer Hardware