"Do You Really Like It?"

12 June 2024

2 mins 42s

Shit's getting weird.

Andrex continue with their mission to normalise conversation around the use of toilet paper. In this instalment, we are presented with a song expressing the joy of parents of young children when their offspring learn to wipe themselves after doing a poo.

Director Chloe Victoria Hughes has nailed the tone and somehow pulls off an entirely credible piece of work despite its subject matter.

This move by Andrex feels extremely shrewd as they are effectively taking ownership of the purpose for which this product is made... something that has been conscientiously ignored by advertising in this sector for generations.

UK

Toilet Paper