"Media Envy (DC)"

13 June 2024

1 min 33s

Zings and roundabouts.

The product at the heart of this Amazons Ads commercial could be a laundry detergent, an energy drink, or lube for all we know. What we do know is that Zing drives a marketer (played by Tim Downie of 'Geek Girl' and 'Toast of London' fame) to despair.

He thinks he's nailed the launch campaign for another product, Zang, only to watch Zing take over the whole media landscape. Commercials, magazines, neon signs, 24/7 news channels… whatever Zing is, there is no escape from it. Downie's performance is a tragicomic study in professional resentment.

By the time he attends an industry awards ceremony, he's already tried to eat his phone, battered his recycling bin, and considered a, erm, long dip in the pool. Had he enlisted the help of Amazon Ads first, Zang could have been a contender—instead, it's a big fat zero.

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