"1000 Back"

8 April 2024

30s

Back and forth.

This Adidas commercial moves like a live action side-scroller. Dressed from head to toe in navy Adidas gear, the protagonist travels from left to right along a busy street. As 'Loaded' by Primal Scream sets the tone, we clock more and more stripes as the brand's hold on this neck of the woods becomes even more apparent.

"We gave the world an original," supers tell us, "and you gave us a thousand back." It's clear that Adidas want this vague back-and-forth relationship to continue, as shown by a skateboarder who takes the protagonist's place. The ad could go on forever, but maybe they ran out of pavement in the end.

UK

Sportswear