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Andrew MacGregor

smol

"Vomit"

5 April 2023

40s


Better out than in.

Director Freddie Powell crafts a 40" horror movie for laundry capsule makers smol. When a washing machine makes all kinds of unhealthy noises in the middle of the night, it’s up to the family dog to investigate. Alas, this is beyond a Jack Russell's training.

The machine (complete with LED 'eyes') pukes up a bunch of plastic bottles, wrappers, and containers. There’s plenty more where that came from though, and, with some lovely build-up, the appliance spits out enough plastic to make nature-lovers wince.

Too much of that plastic, say the brand, comes from single-use laundry packaging. That's why they've opted for recyclable or returnable materials instead—just what nervous dogs and washing machines with sensitive stomachs want to hear.

UK

Washing Powders / Liquids


CREDITS
Creative Agency: -1 Mother
Cinematographer: -1 Ben Magahy
Production Design: -1 Arthur de Borman (Vision)
Color: -1 Untold Studios
Colorist: -1 Julien Alary
Sound House: -1 750MPH
Sound Design: -1 Jake Ashwell
-1 Sam Ashwell
Producer: 0 Olivia Ray
Mother
Untold Studios
750MPH
Review posted: 5 April 2023 - 23:07
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