"Selfish"

15 February 2023

3 mins 23s

Selfish.

Almost three years after the world went into lockdown, rapper slowthai volunteers to put himself in solitary confinement for twenty-four hours. Either that or co-directors The Rest (Alex Motlhabane, Lewis Levi) and Uncanny (George Muncey and Elliott Elder) have a mean streak about them.

Sure enough, the promo for 'Selfish' has Tyron Frampton locked in a cell made of one-way mirrors. That means he's forced to watch his own meltdown, while viewers can look away whenever they please. In reality, it's hard to look away as he succumbs to cabin fever.

While Frampton throws a handful of posessions against the wall, he laments what awaits on the outside ("It makes me sick when I look at the world/Cause nothing seems real"). If he raps "I'm thinking for myself" enough, he may stand a chance after his release.

UK

Promos