"Pantsdemonium (Director's Cut)"

17 November 2023

90s

And we're underwear!

DAVID's never been able to take Lululemon's name seriously, but who cares when you release ads like this? The brand now stock a range of trousers for modern men weary of compromise. So what happens when every bloke in the city hears about it at the same time? They rip off their pants and run for the nearest branch, of course.

In the hands of director Sam Pilling, it's a bare-legged stampede for the ages. The only cast members immune to the hype are YouTuber Casey Neistat, hockey legend Wayne Gretzky, football coach Sean Payton, and DK Metcalf of the Seattle Seahawks. We suspect they got to the sample the goods first.

That means everyone else must down tools (we love the cameraman who leaves a reporter in the lurch) and bolt to the sound of 'Teddy Bears Picnic' by Henry Hall and His Orchestra. The female population must think menkind have lost it once and for all, but ABC pants are worth the stares, if you believe this epic caper.

UK

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