"Monday"

31 January 2023

2 mins 11s

Work journey.

When Publicis CEO Arthur Sadoun was diagnosed with cancer in April 2022, he became aware of the tremendous workplace-related difficulties faced by those less fortunate than he. Sadoun and other executives in senior roles shouldn't need to be personally affected by terrible circumstances in order to understand the way they might impact junior colleagues, but it's nonetheless impressive that his agency has established a charity to tackle the problems associated with a lack of empathy and support faced by so many people who are battling cancer.

This emotional offering draws attention to two employees on the long road to recovery who are also having to contemplate the reception they'll receive when they return to the workplace. The film leaves the viewer to join a lot of the dots, and it's all the better for that... but the swirling emotionality of a familiar track by Ludovico Einaudi - adland's favourite composer - ensures we cannot miss the uplifting nature of the piece and we expect a lot of people to find this very moving when it runs during the Super Bowl on 12 February.

France

Charities