"Concert"

6 September 2023

30s

Why'd you have to be so Complicated?

Vodafone Ireland and director Max Sherman encapsulate the life of a chaperone in this 30" spot. A man takes his daughter to see Complicated, a K-pop band on their 'Love Love Tour', though—much like Donny in 'The Big Lebowski'—Dad is out of his element. He knows it, she knows it, and the bloke who scans their tickets knows it.

This subtle exchange is followed by some lovely reaction shots as the concert unfolds, with no ear plugs or personal space to be had. The music, the crowd, the tears… it's almost enough to drive the protaogonist to overpriced drink at the bar.

Yet this is not a mockery of chaperones like him - rather, it celebrates those who wish to spend time with their children, whenever and wherever. Vodafone reward such behaviour with a €20 discount on their Red plan.

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