"Billy Monger: Let's Go Beyond"

13 October 2023

60s

Go, Billy, go.

Racing driver and 'Celebrity Race Across the World' contestant Billy Monger stars in this reverent piece of work for Toyota. Monger had both legs amputated after a crash in 2017, so how does a man obsessed with speed since childhood adjust? He puts on his prosthetic legs, looks up, and says: "Every challenge counts."

He almost dares director Max Fisher to keep up with him, whether he's running, cycling, or rowing. Rather than dwell on Monger's accident (visual artefacts and a black screen convey the moment his life changed forever), the ad is all about forward momentum. As the man known as Billy Whizz puts it: "I want to get to the next finish line to start something new."

The result is a worthy companion to 'Driven: The Billy Monger Story', and encourages viewers to think not what could have been for the protagonist, but what happens next.

UK

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