"Festive Farm"

1 November 2023

45s

Animal crackers

Wieden + Kennedy are hitting some form at the moment, aren't they? This Christmas commercial for T K Maxx has been beautifully delivered by Ulf Johannson, and is both enchanting and wryly funny. This approach is perfect for the advertised retailer as it doesn't move outside their lane by making a grandiose claim about their offer, instead being very playful in acknowledging that they operate at the less-expensive end of the fashion realm.

More importantly though, this is the kind of advert which one member of a family will tell other members of a family to watch when it pops up on the telly. There aren't many of those around, and they are well worth having.

UK

Clothing Retailers