"The Joy of Ordinary Sound"

14 September 2023

30s

Hear Hear

This charming commercial for Specsavers highlights the little things people might not realise they're missing with progressive hearing loss. The film presents a montage of what seem to be disconnected moments - a child squelching in the mud, a woman opening a bottle of fizzy drink for a party of bored children, a bus driver enamoured with his own doors - allowing the viewer to ponder their strangeness before the common factor is revealed.

It's a surprisingly touching look at the small joys that can be restored with a hearing aid, as the delight on the characters' faces takes on a new meaning when the viewer is brought in on its source. Director Simon Ratigan does a great job of balancing the mundane with the affectionately ridiculous here, with the final shot of a woman steadily waking up an entire campsite due to her fascination with a tent zip tying things together in funny fashion.

UK

Opticians