"The Greatest Show on Earth"

29 July 2023

90s

Sporting cavalcade.

Seasoned ad watchers among you will watch this magnificent trail for Sky Sports with a spinning head and shout something quite sweary about the logistics of organising this project. Ever reliable Idris Elba holds the whole thing together as a huge array of sport stars are put through their paces by the equally reliable Daniel Kleinman.

The resulting film is exactly what it needs to be... a proper flex from a broadcaster that has accrued a fantastic reputation for the breadth and depth of its sports coverage. It doesn't just feature sport stars, it features some of the best known and best loved sports stars on the planet, and it has them participating in a circus analogy that works really well, partly because of Idris Elba's enthusiastic charisma.

'Sing, Sing, Sing' by Benny Goodman and His Orchestra is a great music choice and helps to underscore the heft of the production, but the aspect that's capturing the attention of online commentors is not Idris Elba, the music or the host of current superstars... it's Roy Keane's deadpan contribution at the very end. And rightly so.

UK

TV Stations