"Brighter Boston"

1 February 2023

60s

Polite Population

Routinely ranked as one of the rudest cities in America, Boston takes on a brighter countenance in this amusing Super Bowl commercial. Featuring recurring character 'your cousin from Boston', the simple act of buying beer sends him into a dream sequence as he tries to envision what a nice version of his hometown would look like.

Funny scenarios satirise the very idea that Bostonians could function in a polite manner, as familiar sights like two women screaming at each other over a parking space become a competition about who can acquiesce to the other more kindly. There's also an amusing nod to the city's criminal reputation, as what looks to be a body dump turns out to be a pair of friends who are deeply committed to recycling.

Local celebrities like Celtics player Kevin Garnett and comedian Lenny Clarke also get in on the gag, adding further texture to the amusing proposition. Things end with the main character being unceremoniously turfed out of a store because his card was declined... because a 'brighter Boston' only exists in the funny fantasy shown here.

USA

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