"You're Not Wrong"

1 February 2023

60s

Rocking Retirement

Saga Holidays step up their annual attempt to bust myths about HOAs (Holidaymakers of Age) in this classy commercial. Actor Nicholas Farrell returns to address stereotypes about elderly travellers, leaving British shores behind to explore more exotic locales.

Some audience preconceptions aren't entirely unfair, the spokesman acquiesces, as the film opens with his group "stopping for tea"... at a traditional Japanese ceremony. Further unexpected twists follow, with afternoon lie-downs, slow moving tour groups, and the conspicuous habit of following a guide with a flag all given a more interesting spin.

It's a sleek way to appeal to retired travellers, who are probably the last generation able to stop working while still physically able to undertake such interesting vacations. With strikes, financial strain, and dreary weather very much here to stay as we slide into February, those who can afford to get away from it all will be extra enthused by the prospect of a grown-up jaunt across the world.

UK

Financial Services