"Eric André Buries Boring (DC)"

29 November 2023

2 mins 24s

André the axe assassin.

This commercial is a classic example of 'horses for courses' as, you couldn't really adopt this approach if you are advertising Royal Caribbean Cruises during Loose Women (though, if this commercial did appear in that slot, the outrage could power the National Grid for a fortnight, so it might be worth a go, for the sake of the planet).

In this splendid director's cut, American comedian Eric André is intent on rescuing people from mediocre web browsers. The only browser he's not inclined to destroy is the one being advertised... Opera GX. He metes out considerable punishment to anything else using a combination of violence and violence.

Along the way, the case is persuasively made for the advertised browser in language that will be understood by (and appeal to) the target audience who seem likely to enjoy the full-on comedy of André's evangelical fervour.

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