"Film"

9 December 2023

75s

Deadpan Alley

This super film for fashion label Nothing uses deadpan to create intrigue and, through that, generates a sense that the advertised brand can bring some style into your life. The performances are on point as we're introduced to an intern enjoying his first day with Nothing.

The young man and his boss communicate wholly through little head movements and eyebrow wrangling and, for a minute, DAVID thought they might be headed to McDonald's accompanied by everyone else in the building.

The iconography reinforces the sense that this is a brand that knows a thing or two about style, and it aggregates to a very effective introduction to a whole new concept when it comes to design.

UK

Mobile Phones