"New Girl"

28 May 2021

2 mins

Nike tackle gender inequality with trademark gusto in this two-minute commercial. "You're going to have a girl!" should fill a couple with joy, but instead makes them think about the hurdles she faces, like a 43.7% income gap between men and women. When mum rejects her child's fate, a new, sportier future comes into view.

Japan

Sportswear