"This Must Be The Place"

1 March 2023

60s

Teasing Tale

Nando's take viewers on a night out to remember in this kinetic commercial. A gang of friends muse over a recent outing to the advertised fast food joint, with one narrating the events as they unfold. He's a great choice of VO, as his humorous, excited delivery grabs us from the word go.

Director Jonathan Entwistle strikes a good balance between relatable action and heightened performance here, as the young man's exaggerated take on the tale ("literally the whole restaurant starts creasing") informs the flashbacks. From pensioner hot wing roulette to a child scientist breaking bad with her own soda recipes, things get weirder as the night goes on.

This is a really fun piece of film which works on multiple levels - drawing attention to various culinary options while encouraging viewers to recall their own fun outings with friends. It puts a refreshing and upbeat spin on the familiar chain, which should have diners heading back for another spicy (or lemon and herb-y) experience.

UK

Fast Food Restaurants