"Fancy a McDonald's this Christmas"

10 November 2023

90s

Saving the day.

McDonald's has had a habit in recent years of entering the Christmas fray slightly later than the rest and then stealing the scene. In 2023, the 10th of November actually is late in proceedings as there's been a notable effort to get everything out early this year...and McDonald's have once again risen to the challenge of diverting a lot of the attention going the way of 'you know who' and the supermarkets.

This splendid commercial retains the over-arching theme established by the ad directed by Edgar Wright, but it's sensibly restrained with the eyebrow motif, just using it enough to recall the association without it becoming too much of a thing. Instead, director Shannon Murphy has been able to concentrate on filming a lovely collection of vignettes aggregating into a charming whole that really sells the idea that McDonald's offers a safe haven from all the 'joyous' hustle of Christmas.

Once again, McDonald's advertising in the UK benefits hugely from being made by people who would happily walk into one of their restaurants and enjoy their food, as it enables them to tune into the genuine culture of fast food, rather than trying to impose a false one as one notable rival brand continually tries to do.

UK

Fast Food Restaurants