"Mixing Bowls"

30 October 2023

20s

It's (nearly) Christmas.

This is very nearly a Christmas ad... in fact, according to the press release, it is a Christmas ad, and we thought the starting gun had finally been fired and the 2023 runners and riders were up and running. But, we're not going to classify this as the first Christmas ad of the year as, it isn't explicitly seasonal. It is really lovely though.

Homesense, in case you don't know, is the home furnishings division of T K Maxx, and this charming commercial cleverly blindsides the audience by presenting this as a positive, and therefore improving our image of both brands. The visuals from director Max Siedentopf are both magical and understated... not a pair of adjectives you'd expect to be used in one description.

There are two more in the series, and they are charming as well, but this is our favourite of the three.

UK

Home Furnishing