"Daylight"

20 July 2023

2 mins 47s

Daylight

Say what you like about Harry Styles musically - is he the second coming or well-tuned pop? Probably somewhere in the middle - but it's undeniable that the former One Directioner loves a bold visual. He's become known for his flamboyant fashion sense, and the now award-winning solo artist throws himself whole-hog into circus styling in this colourful promo for 'Daylight'.

Clowns, acrobats, and a handful of animal performers take centre stage, with the singer moving fluidly among them and observing himself in a hall of mirrors. Featuring costume changes a-plenty and a gravity-defying turn on a high-wire, this is bound to appeal to fans whose taste has evolved alongside their idol.

It's also heartening that, while other pop stars have moved onto the next cause du jour, Styles continues to champion using Ukrainian talent for his visual productions. It clearly pays off, if the sleek and highly re-watchable 'Daylight' is anything to go by, and should encourage others to bolster their support of displaced crew and creatives as the conflict rages on.

UK

Promos