"Runway"

24 March 2023

1 min 38s

Designer dystopia.

There are hints of 'Dune' and 'Fallout' to this ad for Elena Velez, the fashion label inspired by metalwork and heavy industries. The clothes in director C Prinz's film are more brutal than luxury, fit for a dystopian debutante ball or a nuclear bunker party. One outfit appears to be made of tar, which is a new take on the little black dress.

The stark visuals are complemented by Jason Tibi's raw and freaky sound design, which cuts out at unexpected moments and then returns with a vengeance. Some fashionistas will be glad to escape this runway show in one piece, while others will appreciate the singular, sinister styles on offer.

UK

Fashion Labels