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Domino's Pizza

"Tearing Loved Ones Apart"

2 October 2023

30s


Battle for the Box

All's fair in love, war, and pizza, according to this dramatic commercial for Domino's. Building on the brand's distinctive yodelling campaign, the piece depicts a series of households descending into chaos upon the arrival of a delivery from the advertised fast food joint... something which will be extremely familiar to anyone who's ever shared a home with hungry students, siblings, or sprogs.

The soundtrack takes on an operatic feel this time around, with smart use of slow motion elevating the everyday bun fights to epic levels. Excessive violence in some quarters - though DAVID can't say he's never wanted to strangle someone for a piece of pizza - brings an extra layer of comedy to the piece, as does a particularly bewildered reaction from a delivery man who just wants to get away from the conflict.

UK

Pizza Restaurants / Delivery


CREDITS
Creative Agency: -1 VCCP
ECD: -1 David Masterman
Creative: -1 Robbie Field
-1 Henry Westcott
Snr Producer: -1 Ed Mueller
Production Co: -1 Biscuit Filmworks
Director: -1 Aaron Stoller
Producer: -1 Cathy Green
EP: -1 Samantha Chitty
Edit House: -1 The Quarry
Editor: -1 Jonnie Scarlett
Assistant Editor: 0 Christina Hill
Producer: 0 Dilia Knobel-Winterstein
VFX: -1 Electric Theatre Collective
Color: -1 Electric Theatre Collective
Colorist: -1 Luke Morrison
Sound House: -1 Wave Studios
Sound Design: -1 Parv Thind
VCCP
Biscuit Filmworks
The Quarry
Electric Theatre Collective
Wave Studios
Review posted: 2 October 2023 - 22:33
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