"Tearing Loved Ones Apart"

2 October 2023

30s

Battle for the Box

All's fair in love, war, and pizza, according to this dramatic commercial for Domino's. Building on the brand's distinctive yodelling campaign, the piece depicts a series of households descending into chaos upon the arrival of a delivery from the advertised fast food joint... something which will be extremely familiar to anyone who's ever shared a home with hungry students, siblings, or sprogs.

The soundtrack takes on an operatic feel this time around, with smart use of slow motion elevating the everyday bun fights to epic levels. Excessive violence in some quarters - though DAVID can't say he's never wanted to strangle someone for a piece of pizza - brings an extra layer of comedy to the piece, as does a particularly bewildered reaction from a delivery man who just wants to get away from the conflict.

UK

Pizza Restaurants / Delivery