"Dolmio-Yeah"

27 June 2023

30s

Culinary Companion

Move over Flying Spaghetti Monster - your suave cousin has come to stay thanks to an entertaining new campaign from Dolmio. While more accomplished cooks may scoff at the idea that adding a kick of spice to a jarred sauce is a revolutionary concept, it's an accessible jumping on point for those looking to dial up their home pasta game from scratch.

The message is delivered via two expertly crafted puppets, courtesy of director duo Jonny & Will. The characters are full of personality - one nervously suggests they stick strictly to the recipe, while the other encourages the human in the middle to go hog-wild and really spice up his life.

The sense of humour is well judged here, as there's a self-aware awkwardness to the (human) action which will endear even the snobbiest home cooks to their beginner cousins. Everyone has to start somewhere on their culinary journey... and if they're accompanied by a pair of carb-loaded guardian angels, then all the better.

UK

Pasta Sauces