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Andrew MacGregor
DFS

"What's Your Thing?"

20 October 2023

60s


Thing carefully.

Is 'thingspiration' a word? It is now! A portmanteau of 'thing' and—you guessed it—'inspiration', the word appears before a woman crippled by choice paralysis. DFS want to cut through the noise and deliver her dream sofa... they just need to suss out what her 'thing' is.

Through the power of imagination (and a handsome VFX budget), the woman is transported to a world full of potential colours, vibes, and materials. "Does beige give you butterflies?" asks the narrator, followed by: "Does corduroy give you joy?" The answer is no on both counts, but that's OK.

As the film treats us to a Battenberg cake filled with sofas (not a recipe for success on The Great British Bake-Off) and a pillow fort worthy of a queen, the protagonist towers over a field of sofas. There's a lovely transition from fantasy to reality here, as her giant hand places the couch in her living room.

UK

Furniture Retailers


CREDITS
Creative Agency: -1 Pablo London
ECD: -1 Dan Watts
CD: -1 Victoria Daltrey
-1 William Bingham
Production Co: -1 Riff Raff Films
Director: -1 David Wilson
Camera Hire: -1 ARRI Rental
VFX: -1 Untold Studios
VFX Lead: -1 Adam Droy
VFX Supervisor: -1 Alex Grey
VFX Producer: 0 Nathan Hoad
VFX EP: 0 Tom Igglesden
3D Lead: 0 Kartik Gupta
Sound House: -1 750MPH
Sound Design: -1 Sam Ashwell
-1 Mike Bovill
Producer: 0 Olivia Ray
Music Supervision: -1 The Hogan
Pablo London
Riff Raff Films
ARRI Rental
Untold Studios
750MPH
The Hogan
Review posted: 22 October 2023 - 12:01
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"What's Your Thing?"


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"GREAT Britain: The Movie"


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