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Jason Stone

Coca Cola

"The Note"

9 December 2023

10 mins 05s


He's just a boy who can't say 'yes'.

In the second of Coca-Cola's special films for Christmas, Colm Meaney plays a fella known in his village as 'the no man' because 'no' is literally the only word he has ever heard to say. The film will reward your undivided attention if you stay with it through the lengthy setup... because, the payoff is as sweet as the advertised drink.

Like its companion film, this is built around the idea that the world needs more Santas. In this case, the curmudgeonly protagonist is jolted out of a grief-stricken malaise by an opportunity provided by a note in a bottle long ago cast into the sea. The Wallace and Gromit-style sequence where he is crafting an unknown solution to an unknown problem drags on a bit but stay with it... it's worth it.

USA

Fizzy Sweet Drink


CREDITS
Creative Agency: -1 VML
CCO: -1 Andrew Keller
ECD: -1 Simon Lloyd
Creative: -1 Kevin Jakubowski
Head of Film: 0 Greg Lotus
Agency EP: 0 Amy Turner
Production Co: -1 PRETTYBIRD
Director: -1 Bryce Dallas Howard
Producer: -1 Michaela Johnson
Edit House: -1 Final Cut
Editor: -1 Antonio Gómez-Pan
PRETTYBIRD
Final Cut
Review posted: 11 December 2023 - 22:07
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