"The Original Safety Briefing"

19 April 2023

5 mins 02s

Do we have your attention?

Ncuti Gatwa steals the show in a new in-flight safety video for British Airways. The 'Doctor Who' actor and designer clothes horse looks sharp even with a life jacket over him, and has plenty of fun with the instructions: "Use this light to attract attention… and who doesn't love attention?". Already spoken like a true Time Lord.

He's supported by the likes of Emma Raducanu, Tom Kerridge, Little Simz, and Robert Peston, who sounds like… well, Robert Peston (we reckon the effect is magnified at high altitude). There's also a throughline with the brand's 'What Are British People Like?' campaign, as regular people add local flavour to the functional script.

A special nod to editor Laura Cairney-Keize who has helped director Mollie Mills to assemble this with absolute precision and a beautiful sense of comic timing.

UK

Airlines