"Night Eyes"

3 February 2023

30s

The eyes have it.

Evolution leaps forward in this rain-soaked ad for Bosch. Conditions are bad enough to keep Gene Kelly off the streets, but not a hardy band of motorists with eyes that put owls, tarsiers, and cats to shame. With peepers in a variety of eerie, vivid colours, the cast seem to have graduated from Charles Xavier's School for Gifted Drivers.

Before anyone panics over a race of superhuman road users, Bosch present the real secret weapon against awful weather: wiper blades "adapted to the dangers of driving on stormy nights". Even when the truth's out, the brand have another 'mutant' gag up their sleeve—perhaps the most effort that’s gone into a wiper blade ad!

USA

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