"The Home of Action"

11 September 2023

30s

A view to thrill.

This BT commercial from Saatchi & Saatchi and director Jeff Low feels like a live-action Simpsons couch gag. With gran already in her favourite chair, the rest of the family best get a shift on. Inspired by the plethora of action titles available on Netflix ('FUBAR', 'Extraction 2', 'Heart of Stone', et cetera), dad and the kids make an entrance with a captial E.

The damage is considerable: a broken window; a wrecked door; a motorcycle in the wall; and a hole in the ceiling. What's great is that no one bats an eyelid—this is straight-faced havoc which stems from hours of explosions, vehicle stunts, and fist fights. Even the family cat proves it's one mean moggie with a dusty flourish.

UK

Telecommunications