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Jason Stone

BBC

"Not Just Telly"

25 October 2023

2 mins 40s


Inserted asset.

To illustrate the assertion that there is more to the BBC than the television programmes we enjoy, another of the broadcaster's services has been cleverly inserted into a piece of action from one of their dramas (or, in one example, children's TV programmes). This successfully makes the point in a very amusing way, especially in the case of the sequence from 'Happy Valley' which is brilliant both in terms of the clip they chose, and what they opted to pop on the screen.

This is the second instance in the last couple of years which seen the BBC draw on its own archive to make a marketing point, and you can't blame them for returning to it as it works brilliantly.

UK

TV Stations


CREDITS
Creative Agency: -1 BBC Creative
ECD: -1 Rasmus Smith Bech
CD: -1 Susan Ayton
Creative: -1 Holly Nash
-1 Alysha Radia
Head of Production: 0 James Wood
BBC
BBC Creative
Review posted: 25 October 2023 - 23:45
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DAVID REVIEWS IS OWNED BY THE MAYSTONE MEDIA CO LTD. EDITED BY JASON STONE +44 7860 834622.