"Breakdown"

27 July 2023

30s

Listen and laugh.

This Audible commercial reminds us that laughter is the best medicine, even when fate has it in for you. A broken down car is bad enough, but agency Fold7 and director Thomas Ormonde have more mishaps in store for the stranded protagonist.

Not only does she drop her keys in a lake of mud, a truck rips one of her doors off, a storm rolls in, and a bolt of lightning ensures her car is toast. It's enough to make someone scream their lungs out, but when catastrophe strikes (and it strikes a lot in 30"), the woman just laughs.

It's a belter of a laugh, too—one that's pitched just right by Ormonde and his lead actor. Rather than a nervous breakdown on top of the one that requires roadside assistance, this what Audible's comedy selection does to her via hidden earbuds.

UK

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