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Promo








Andrew MacGregor
Anohni and the Johnsons

"It Must Change"

18 May 2023

4 mins 01s


It Must Change

Antony Hegarty may have changed her name in Anohni, but her stark, soulful voice remains the same. It powers 'It Must Change', a track concerned about structures and shackles ("The city in your head/Collapsing walls and lеad, it must change'), but not devoid of hope ("The truth is that our love/Will ricochet through eternity").

She's heard but not seen in Iain Forsyth and Jane Pollard's topical promo, with transgender activist Munroe Bergdorf front and centre instead. She's a strong presence throughout, lit by shades of blue, purple, and red as she lets the song almost course through her.

Elsewhere, Anohni's lyrics find their way onto bridges, buses, buildings, and other urban objects that have seen better days. Though delivered with an ethereal voice, the words carry enough heft to mark steel and concrete.

UK

Promos


CREDITS
Production Co: -1 PRETTYBIRD
Director: -1 Iain & Jane
Producer: -1 Chris Murdoch
Head of Prod: 0 Fiona Bamford-Phillips
EP: -1 Juliette Larthe
Cinematographer: -1 Tim Sidell
Edit House: -1 Flock Edit
Editor: -1 Olly Stothert
PRETTYBIRD
Flock Edit
Review posted: 18 May 2023 - 22:58
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