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Alzheimer's Society

"The Ultimate Vow"

9 March 2023

1 min 40s


Love for Life

Promises made as young people in the first flush of love are put to the ultimate test in this poignant film from the Alzheimer's Society. What begins as a minor moment of forgetfulness soon becomes more serious, as the simple action of making a cup of tea becomes a flashpoint in a couple's relationship.

Director James Rouse draws great performances from his cast, ensuring that what could feel like a kitchen sink drama is instead a delicately rendered and terribly tender tale of love and endurance. Despite the almost unbearable difficulty of caring for a loved one who no longer knows you, the wife remains determined to take 'in sickness and in health' seriously.

It's a message which continues to grow in relevancy, as an ageing population and total lack of funding in the care system means that more people are becoming familiar with caring for a loved one with dementia. Support from the advertised charity is shown as a bright spot in an otherwise very dark time, and reminds us that carers also need someone to lean on.

UK

Charities


CREDITS
Creative Agency: -1 NCA
CCO: -1 Ian Heartfield
Creative: -1 Jules Middleton
-1 Peigh Asante
Snr Producer: -1 Lucie Georgeson
Production Co: -1 Biscuit Filmworks
Director: -1 James Rouse
Producer: -1 Benji Howell
EP: -1 Rupert Reynolds-Maclean
Edit House: -1 Work
Editor: -1 Bill Smedley
VFX: -1 Untold Studios
VFX Supervisor: -1 Ben Cronin
Sound House: -1 Factory Studios
Sound Design: -1 Anthony Moore
-1 Josh Campbell
Producer: 0 Beth Massey
Music Supervision: -1 Manderley Music
Music Supervisor: -1 Sean Craigie-Atherton
NCA
Biscuit Filmworks
Work
Untold Studios
Factory Studios
Manderley Music
Review posted: 12 March 2023 - 21:54
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