"The Time of My Life"

20 November 2023

60s

Dirty Prancing

In Australia, for the last few years, Aldi's has been the most awaited Christmas commercial, with some lovely advertising along the way. This year's addition to the canon is another beauty. A low energy rendition of 'Time of My Life', a song closely associated with 1987 film 'Dirty Dancing', is performed line by line by individuals anticipating their celebrations, and the contribution they're making to them.

There are plenty of gags along the way, including an attention seeking oven using its moment in the spotlight to let it its mum know that it's on the telly, and a man who's been stopped by the cops because it appears he has committed a rather messy murder.

A glance at the comments in 'Campaign Brief' suggests the Australian industry is envious of the freedom that Aldi gives to agency BMF, but do you know what? Freedom is wrenched from the hands of clients, never freely given... the agency will unquestionably have earned the right to make work like this.

Australia

Supermarkets