"Health Kick"

24 February 2022

30s

Smoothie does it.

There's a disarmingly zany vibe to this Kencko smoothie commercial. Keen to differentiate themselves from pompous wellness brands, the company show what happens when homemade smoothies get out of control: a mountain of washing-up that feels like punishment for even trying to have five portions of fruit and veg a day.

If the heightened script and old-school deadpan performance emphasise what's wrong with the DIY method, then a deft burst of stop-motion animation shows what the alternative is all about. Colourful fruit and vegetables turn into freeze-dried portions in a wink, underlining the brand's belief that a health kick needn't be a pain in the arse.

UK

Fruit Juice