"The Stage Awaits"

7 June 2022

60s

The sum of its parts.

Wimbledon 2022 has been sullied somewhat by a ban on Russian and Belarusian players and the subsequent row over ranking points. The All England Club doubtless wish they had just dress code violations and Nick Kyrgios to worry about.

Yet the show must go on, starting with this 60" animated teaser from agency McCann London and directors Smith & Foulkes. This year's theme is 'The Stage Awaits', and there are numerous elements that make Wimbledon such a captivating production.

Many of these facets are represented by three protagonists: a boy fascinated by the infrastructure of SW19; a fan of Centre Court couture and culture; and a girl inspired to play by the likes of Emma Raducanu and Rafael Nadal.

There are plenty of clever transitions throughout... we especially like how strawberries morph into summer frocks and cream falls like rain. Let's see if the whole package lives up to the hype again.

UK

Sports Events