"Belly"

25 October 2022

5 mins 49s

(Body) mass appeal.

A more cultured version of the Reebok belly stars in this epic plug for the Viennese Tourist Board. Neglected by his fitness freak owner, Harry, the belly leaves a behind a letter and travels to Austria by himself for some much-needed indulgence.

That means a stay at the Hotel Imperial, a visit to Schönbrunn Palace, cake at Café Sacher, and plenty more luxury in between. Meanwhile, Harry reads the kind of Dear John letter found in any old-school romantic movie ("Should you come looking for me, you know where to find me").

It's a weird subplot to say the least, compounded by the belly's weedy New York accent. However, it's the lovable character design, a body-positive ethos, and Vienna itself that leave a lasting impression.

UK

Tourist Boards