"Super Thieves"

27 January 2022

60s

Lock and moan.

Three master criminals curse their luck in this stop-motion ad for VanMoof electric bikes. A master lock picker, a cyber security 'expert', and an international art thief have enough scores between them to make Danny Ocean blush. However, all the practice in the world could not prepare them for the Dutch brand's anti-theft technology.

The trio give it their best shot, but even pimped-out laptops "the country's largest selection of skeleton keys" are non-starters. When time-honoured methods like a 'Mission: Impossible' descent from the ceiling also fail, you know the jig's up.

Despite their criminal intent, all three are good company throughout thanks to the witty character design and vocal performances. There is a risk of "challenge accepted" among real-life thieves, but they may be charmed enough by the ad's craftsmanship not to bother.

UK

Bicycles